Blackrock’s iShares has launched an emerging market ETF targeting Latam. It will track MSCI indexes and be listed on Nasdaq as iShares MSCI Emerging Markets Latin America (NasdaqGM: EEML), Index Universe reported.

The fund will focus on equities markets in Brazil, Colombia, Chile, Mexico and Peru and represents the latest phase in emerging market ETF investing. While broad ETFs, such as the $35bn iShares MSCI Emerging Markets Index Fund (NYSEArca: EEM) are still on top in terms of assets gathered, fund companies are fine-tuning strategies. That has meant regional funds, such as EEML, as well as ETFs are focusing on different-sized companies within the developing world.

In addition to the EEML fund, iShares is also launching a first-to-offer ETF focused on Europe, Africa and the Middle East. Both iShares funds will include weightings in energy, financial and materials companies.

Also, both ETFs will utilize representative sampling indexing strategies to achieve their objectives, meaning they won’t own all the securities in the index.

The stocks are selected based on factors such as market capitalization, industry weightings, as well as fundamental characteristics like variability of returns and yield.